Dr Who at 50 – HomePage Factor in SEO

Dr Who 50th Party– Excel Building – HomePage SEO Factor

The opportunity occurred to relive 50 years of experiences in space and time with the ultimate party of Doctor Who. The best show in the Universe came to London’s ExCeL for three days from the 22nd November 2013

With behind-the-scenes demonstrations and workshops, stunts, explosions, monsters, props & costumes, main merchandise and souvenirs– it truly was the most amazing event a Time Lord and his companion could have. Even if you’ve got 13 lives, this was an unique opportunity for Doctor Who fans young and old.
Doctor Who is a British science-fiction television program produced by the BBC. The program illustrates the adventures of the Physician, a Time Lord– a time-travelling humanoid alien. He discovers the universe in his TARDIS, a sentient time-travelling space ship. Its exterior looks like a blue British cops box, which was an usual sight in Britain in 1963 when the series initially aired. Along with a succession of friends, the Physician faces a variety of foes while working to save civilisations, aid ordinary people, and right wrongs.
The show is still a substantial part of British popular culture, and elsewhere it has actually ended up being a cult television favorite. The program has affected generations of British tv experts, many of whom grew up enjoying the series. The program initially ran from 1963 to 1989. After a not successful attempt to restore routine production in 1996 with a backdoor pilot in the form of a tv film, the program was relaunched in 2005 by Russell T. Davies who was showrunner and head writer for the first 5 years of its revival, produced in-house by BBC Wales in Cardiff. The first series of the 21st century, featuring Christopher Eccleston in the title role, was produced by the BBC. Series two and 3 had some development cash contributed by the Canadian Broadcasting Company (CBC), which was credited as a co-producer.
The 50th anniversary was commemorated at the Excel Buidling in East London. The Excel Structure has ended up being a popular venue for business and home entertainment orientated exhibits. As an SEO consultant, the concern develops about how internet sites might attain top page positioning on Google for a number of associated keywords.

Dr Who seems to have the attributes of a close up magician. If a close up magician wants to be on the top page of Google for ‘close up magician’ the keyword must be in the Page Title tag. The top webpages for this keyword all have this – the page title appears on the top line of the link on the Google results page. We can see that the top line (Page Title) of the webpages for close up magician on Google all have the keyword.

The search engines only index between 60 and 70 characters in the page title tag. The page title is the top on-page factor in the Google algorithm.

Let us consider ‘divorce solicitors London’. Davenport Lyons is one of the top 500 law firms but this is their HomePage Page title.

<title>A leading business law firm. | Davenport Lyons</title> This page title includes ‘business law firm’ but nothing else. From the SEO point of view this is a missed opportunity.

www.whichsolicitor.info/ is the domain of a firm that will find the best appropriate solicitor for you. The page title includes ‘Divorce Solicitors’ and ‘London’ which will help them for positioning for the keyword ‘Divorce Solicitors London‘.  Similarly, a lawyer in Plymouth specialises int writing wills. The page title includes ‘Plymouth Wills‘.

 

HomePage Factor

Including keywords in the page title is fundamental for top page positioning and is well known to all search engine optimizers. Less well known is the fact that for small and medium sized websites HomePages are boosted up the Google search engine results pages. Consider the keyword – office cleaners central London. Keyword SEO Pro has been used to find the PageRanks of the top 10 pages on Google.co.uk (left columns) and the PageRank of the associated HomePages. HomePages that are competing for a keyword receive a boost in their effective HomePage PageRank to a minimum of 4.5. The HomePage PageRank is the only indication from Google on the website’s domain authority.

The webpage in position 4 is http://www.supremecontractcleaning.co.uk/ for office cleaners central London. This page has a PageRank 1 and it is a HomePage – there is no file name after the domain name. Keyword SEO Pro indicates HomePage by colouring the cell with a pink background. In the right sided colums, the HomePage in position 4 is our http://www.supremecontractcleaning.co.uk and because it is the HomePage it has its effective PageRank boosted to 4.5. For this keyword, 8 of the top 10 pages are HomePages. Positioning on Google depends on a combination of relevance and reputation. For top page positioning Google for office cleaners in London, you need a combination of relevance for the keyword and incoming links to build reputation.

The page in position 5 has a PageRank 2 and it is an internal page – http://www.gumtree.com/office-cleaning-services/london. The HomePage of this website is http://www.gumtree.com and it has a PageRank 6.

Similarly, the webpage in position 6 has PageRank 1 and a HomePage PageRank of 6.

The HomePage Factor provides a boosting opportunity for small and medium sized business websites allowing them to compete with medium authority websites such as local newspapers and trade organisations. The boost only works for their homepages.

 

 

We can now appreciate that for small and medium sized business websites, they need to choose their target keywords very carefully. They must appear in the PageTitle of their HomePage.

As an example, a company offering ‘flyer distribution in London’ has the words flyer distribution London in its page title and is on the top page of Google for this target keyword.

The author of this website often speaks about top page positioning on Google at business to business meeting such as group that has business networking meetings in West Essex. One member is interested in selling designer glasses and in particular Prada Glasses. She now understands that if she wants top page positioning on Google, Prada Glasses must be in her HomePage Page title. Another member wishes to promote Meditation in North East London: The same rule applies for top page positioning on Google for this keyword.

At another meeting, the author met a builder who specialises in loft extensions. He now has ‘loft extensions‘ in his HomePage Page title.